As Harry Beckweth says, “People don’t lead, purposes do.”

Your company’s purpose/passion/cause (please choose one of those three words) is its reason for being. Organizations that have one and live by it are more successful and endure longer than the ones that don’t.

Yours should meet the following criteria if you’ve nailed it:

  1. It’s stated in three to seven words.
  2. It’s written in simple language.
  3. It’s big and bold.
  4. It has an “aha” effect.
  5. It comes from the heart.
  6. It involves everyone.
  7. It’s not about money.
  8. It’s bigger than a goal.

I hope yours passes the test.

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4 Responses to Have You Nailed Your Purpose/Passion/Cause?

  1. Have You Nailed Your Purpose/Passion/Cause?: As Harry Beckweth says, “People don’t lead, purposes do.”
    Your comp… http://t.co/5GyTQqRu

  2. As Harry Beckweth says, “People don’t lead, purposes do.”
    http://t.co/Hu6zOSRm

  3. [...] Success Reports EOS Worldwide® By EOS Worldwide On May 6, 2012 · Leave a Comment Company mission statements result in a more successful organization, according to EOS Worldwide®. The creators of the [...]

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