Month: March 2018

It’s not unusual for an entrepreneur to consider “everyone” a potential customer. While the optimism can be exciting and contagious, the harsh reality is that most of “everyone” isn’t the RIGHT potential customer. Many won’t ever buy from you, and some who do become customers won’t be a great fit. They may be unhappy, and they may even hurt your business by damaging your reputation or mistreating your employees.

That’s the bad news. The good news? While it may sound counterintuitive, concentrating on a smaller number of potential customers can actually help you grow faster, make more money, and have more fun. Time and time again, I’ve seen that clients who focus 100% of their proactive sales and marketing efforts on their ideal prospect or customer get a bigger bang for every buck they spend on sales and marketing.

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From time to time, I have clients ask me if I can do anything to help them with personal time management. Typically, they have put too much on their plate and they can’t figure out how to get everything done. Here’s what I’ve learned over the years as I transitioned from a poor time manager to a more effective time manager: There’s a big difference between time management and effective time management.

For many of us, time management boils down to managing our to-do lists – trying to get more done and checking it off our lists within prescribed deadlines. But doing more doesn’t mean we are achieving what we want.

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