Traction Tip: Offer a Guarantee
March 21, 2022
Just a little over 20 years ago Zappos went live as an online shoe retail store. Naysayers argued that it would fail. Can you guess why? Because we want to
Traction Tip: Staying On Track
March 21, 2022
When driving my truck I often look down at my speed, and occasionally at the “miles left” in my gas tank. I hardly ever check the oil pressure or engine
Traction Tip: Proven Process = Client Experience
March 21, 2022
Have you ever wondered what your contractor or supplier is doing, or questioned: “Where are we?” As a buyer, no one enjoys not knowing. Your customers don’t either. So, why
Traction Tip: Identifying Your Target Market
March 21, 2022
Your marketing strategy is essential to finding and attracting the right customers for your business. Do you know who your “right customers” are? If not, you may be trying to
Traction Tip: Right People
March 7, 2022
Great people are essential to achieve a great vision. Great people for your business must share the vision for the business and be nurturers of the company’s culture. Sharing the
Traction Tip: Core Focus
January 7, 2022
Last month we discussed “Delegating,” and this topic ties right in. Entrepreneurs often struggle with offloading decision-making to the rest of their team. Most likely, this isn’t an issue with
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