It’s a really strange time right now—kind of like a whipsaw—due to the chaos and massive cuts companies endured to survive in 2008 and ‘09 and then some relatively good growth in 2010 and ‘11 on the same amount of reduced resources. Leaders are in a frenzy right now due to the lack of capacity and certainty.
In most cases, an entrepreneur believes that “everyone” is a potential customer. This is simply not true, and after clarity is achieved, a substantially lower number of candidates is revealed. That’s the bad news. The great news is that this smaller number—when you identify who, what, and where they are, and align all your marketing and sales resources and efforts around them—means that you’ll drastically increase your business-development results.
Last month, an EOS client received some pretty substantial recognition for his company’s recent success. He was interviewed by a reporter from a well-known newspaper and was asked what he did to achieve such great results.
A client made the above statement in a recent session, and it was a powerful reminder. What makes us all successful is the strength of our relationships with people.
Most people start their day with no plan and drift into the office like rudderless ships. Great leaders and managers plan for tomorrow today, which lets them be proactive and in control instead of reactive.
Are you growing? If you’re not growing, you’re dying. There’s a very specific process for how you grow. As Dr. David Viscott said, “If you cannot risk, you cannot grow. If you cannot grow, you cannot become your best. If you cannot become your best, you cannot be happy. And if you cannot be happy, what else matters?” Are you a growth-oriented person, or are you more comfortable with the status quo? If this quote resonates with you, you’re probably a growth-oriented person.
