Get Clear
August 11, 2015
It’s a really strange time right now—kind of like a whipsaw—due to the chaos and massive cuts companies endured to survive in 2008 and ‘09 and then some relatively good growth in 2010 and ‘11 on the same amount of reduced resources. Leaders are in a frenzy right now due to the lack of capacity and certainty.
What is the Psychographic of Your Ideal Customer or Client?
August 11, 2015
In most cases, an entrepreneur believes that “everyone” is a potential customer. This is simply not true, and after clarity is achieved, a substantially lower number of candidates is revealed. That’s the bad news. The great news is that this smaller number—when you identify who, what, and where they are, and align all your marketing and sales resources and efforts around them—means that you’ll drastically increase your business-development results.
Finding the Silver Bullet
August 11, 2015
Last month, an EOS client received some pretty substantial recognition for his company’s recent success. He was interviewed by a reporter from a well-known newspaper and was asked what he did to achieve such great results.
“Relationships Create Results”
August 11, 2015
A client made the above statement in a recent session, and it was a powerful reminder. What makes us all successful is the strength of our relationships with people.
Plan for Tomorrow Today
August 11, 2015
Most people start their day with no plan and drift into the office like rudderless ships. Great leaders and managers plan for tomorrow today, which lets them be proactive and in control instead of reactive.
