Cherie Hoeger, CEO and co-founder of Saalt, shares her incredible mission to address period poverty worldwide by building a purpose-driven business.
Cherie’s realization of the dire global issue of period poverty struck a chord when she heard her husband’s aunt in Venezuela describe the challenges of accessing menstrual products due to political and economic turmoil. This revelation became the catalyst for Saalt’s mission to make sustainable menstrual care accessible to all.
The conversation dives into Saalt’s innovative approach to marketing a product that requires continuous customer education and is an inspiring example of breaking down stigmas.
[16:21] “We’ve positioned our brand to showcase periods in a very elevated way because it shouldn’t be stigmatized. Taboos have stifled women’s progress because of it. It’s something that happens every month to over 50% of the population.”
EOS Implementer® Nathen Fox adds to the discussion by explaining the role EOS® played in helping the Saalt team overcome challenges by achieving clarity in their accountability chart.
[18:43] “They started to grow, started to get better, but they were definitely hitting a ceiling at one point, and they needed to change the people on their leadership team to get bigger.”
Cherie’s entrepreneurial journey is a testament to the transformative potential of integrating social responsibility into commercial ventures.
Links
- Cherie Hoeger | LinkedIn
- Nathen Fox | LinkedIn
- Saalt
- EOS® Worldwide
- EOS One™
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