S3E6: Implementing EOS® When Bootstrapping a Startup | Jen Vellenga and Jennifer Rettele-Thomas

Rocket Fuel
Rocket Fuel
S3E6: Implementing EOS® When Bootstrapping a Startup | Jen Vellenga and Jennifer Rettele-Thomas
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Running a business on EOS® when you have a small team means each person has to wear multiple hats to help the business succeed. In this case, for Jen Vellenga and Jennifer Rettele-Thomas, it meant wearing eight hats each. 

In this episode, Jen and Jennifer share the complexities of running a lean business on EOS®, the crucial role mentors played in their success, and why they decided to self-implement.

Key Takeaways:

  • The importance of evolving responsibilities and roles.
  • Why external support from EOS® communities is critical for self-implementation.
  • How the V/I™ relationship can be endlessly fascinating and infuriating at the same time.

Some Questions Asked:

  • What’s it like to self-implement EOS®?
  • How would you describe the complexity of managing multiple responsibilities? 
  • What resources or tools have you found most helpful?

Navigating Self-implementation Successfully in Startup Companies

Running a business on EOS® when you have a small team means each person has to wear multiple hats to help the business succeed. In this case, for Jen Vellenga and Jennifer Rettele-Thomas, it meant wearing eight hats each. 

In this episode, Jen and Jennifer share the complexities of running a lean business on EOS®, the crucial role mentors played in their success, and why they decided to self-implement.

[17:33] “We’re two people doing everything. So there are a lot of tensions, but after ten years of working together we recognize our differences are our strengths.”

After discovering EOS thanks to an interview they conducted, Jen and Jennifer decided it was the right operating system for their nascent business, even being a team of two. Their journey with self-implementation led them to discover the importance of aligning individual strengths with the right roles and responsibilities to push their business forward.

[09:19] “I get in the way of business growth because I’m just trying to think of the next thing. I know that certain things have to get done, but I mostly stay in the lane where I do the things that I enjoy, which is not always the thing that’s moving us forward. ”

The process of self-implementing EOS® proved to be demanding, yet they persisted, seeking resources and external guidance to ensure they were on the right track. Their commitment paid off. In their first year of self-implementation, they saw a 55% increase in their bottom line. In their second year, they grew 82%. And this year they are on the path to hit their 110% growth goal.

Their unique blend of skills provides a real-world example of how to distribute roles and responsibilities within a lean startup, making them the perfect guests to share their experiences with fellow entrepreneurs.

Learn More

 

About The Rocket Fuel Podcast

Every outstanding entrepreneurial business has a common element that launched it to success. 

It has a Visionary who sees the big picture, envisions the future, and lives for challenge and risk. It also has an Integrator™, who works behind the scenes executing the business plan and doing the backbreaking work of making the Visionary’s dreams a reality. 

On their own, these two types of leaders have potential, but together they form an essential relationship that propels their business to new heights – we call that Rocket Fuel™. 

Join real and raw conversations with the world’s top entrepreneurial duos as they talk about their journey to getting more of what they want from their business. Hosted by Mark C. Winters, Visionary and co-author of Rocket Fuel. 

About Mark C. Winters

Mark C. Winters is an Expert EOS Implementer™, co-author of Rocket Fuel alongside Gino Wickman, and the Visionary of Rocket Fuel University™. Since age 28, Mark has started, bought, shut down, or sold 14 different companies. Today, he spends much of his time helping entrepreneurial leadership teams run on EOS®, and has delivered over almost 900 full-day sessions with companies around the United States. Mark’s talent for introducing the right combination of perspective and process sparks leadership teams to start moving, move faster, or begin moving in the right direction — with clarity.

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