S3E9: The 20-Year Friendship Fueling This Company’s Success | Meg Carpenter and Katie Johnson

Rocket Fuel
Rocket Fuel
S3E9: The 20-Year Friendship Fueling This Company’s Success | Meg Carpenter and Katie Johnson
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The importance of cultural alignment often becomes clear only after making the wrong hire. For Meg Carpenter, CEO and co-founder of Ficomm Partners, this realization hit when she noticed her first Integrator™ wasn’t the right fit for the role. Fortunately, she had already been talking to her longtime friend, Katie Johnson, about stepping in.

In this episode, Meg and Katie share their journey as business partners and friends. They delve into the significance of core values in business and the importance of hiring for cultural alignment, offering insights from their own experiences. 

Key Takeaways:

  • How to manage the intersection of business and friendship.
  • Why the V/I Duo™ is not about hierarchy, but about accountability.
  • How to manage an Integrator™ hire that doesn’t work out.

Some Questions Asked:

  • How did your EOS® implementation change when you hired your second Integrator™?
  • What has been the biggest difference in your life since having an Integrator™?
  • How has being a V/I Duo™ changed your friendship?

From Missteps to Success: Why Hiring for Core Values Matters

The importance of cultural alignment often becomes clear only after making the wrong hire. For Meg Carpenter, CEO and co-founder of Ficomm Partners, this realization hit when she noticed her first Integrator™ wasn’t the right fit for the role. Fortunately, she had already been talking to her longtime friend, Katie Johnson, about stepping in.

In this episode, Meg and Katie share their journey as business partners and friends. They delve into the significance of core values in business and the importance of hiring for cultural alignment, offering insights from their own experiences. 

Meg’s understanding of leadership transformed when she began implementing EOS® with the help of an Implementer®. Though she had always believed she was a strong manager, she soon realized she wasn’t—and needed to hire an Integrator™ to fill that gap. After an unsuccessful first hire, she brought in Katie Johnson, a trusted friend, to take on the role.

[38:22] “It took me a long time in my career to recognize that my inherent strengths were strengths and that it was okay to double down on them. And it was also okay to have weaknesses, and that I didn’t have to be good at everything.”

Meg’s and Katie’s highlights the impact of fostering a healthy workplace culture and taking a human-centered approach to business in an industry historically known for toxic work environments. They also reflect on the unique challenges of managing a friendship within a professional setting.

[16:45] “We had to find our way over the last three years and be very intentional. The first year, we would catch ourselves acting like friends, and have to remind ourselves to put on our business hat on.”

This episode provides practical lessons for entrepreneurs and business leaders, offering valuable insights into enhancing partnerships, strengthening organizational culture, and driving overall business performance.

Learn More

About The Rocket Fuel Podcast

Every outstanding entrepreneurial business has a common element that launched it to success. 

It has a Visionary who sees the big picture, envisions the future, and lives for challenge and risk. It also has an Integrator™, who works behind the scenes executing the business plan and doing the backbreaking work of making the Visionary’s dreams a reality. 

On their own, these two types of leaders have potential, but together they form an essential relationship that propels their business to new heights – we call that Rocket Fuel™. 

Join real and raw conversations with the world’s top entrepreneurial duos as they talk about their journey to getting more of what they want from their business. Hosted by Mark C. Winters, Visionary and co-author of Rocket Fuel. 

About Mark C. Winters

Mark C. Winters is an Expert EOS Implementer™, co-author of Rocket Fuel alongside Gino Wickman, and the Visionary of Rocket Fuel University™. Since age 28, Mark has started, bought, shut down, or sold 14 different companies. Today, he spends much of his time helping entrepreneurial leadership teams run on EOS®, and has delivered over almost 900 full-day sessions with companies around the United States. Mark’s talent for introducing the right combination of perspective and process sparks leadership teams to start moving, move faster, or begin moving in the right direction — with clarity.

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