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When putting together a marketing strategy, business coaches and leadership teams will often take a deep dive into how the business operates and interacts with customers in order to develop a guarantee they will stand behind. From a business standpoint, a guarantee is your opportunity to pinpoint an industry wide problem and solve it. It can also be thought of as a pledge, commitment, or a promise. When customers know they can count on you for specific services the way they expect them, it will put their minds at ease and help you cultivate more business while developing a positive public image.

One of the first steps in business coaching is to determine the Three Uniques of a business, or the top three differentiators that make one business better than the competition. Leadership teams often skip this step when they are just starting out, only to find themselves struggling to truly define their vision and values down the road. Competing in too many sectors, markets, services or product lines isn’t an effective way to get ahead. Business coaches teach leadership teams to avoid trying to be all things to all people, instead showing them how to develop a strategic focus that puts the business on the right path for success.

There’s a common thread that unites the most successful leadership teams and the most successful companies in the world: they all have a habit of regularly setting and achieving both short-term and long-term goals for the business, and are constantly working on a path that helps them achieve those goals.

When business coaches talk about selecting an operating system for a business, they aren’t talking about whether to go with Microsoft, Apple or Linux products. Just as a computer’s operating system organizes day-to-day activities and long term data points in order to simplify tasks and store information, a company’s operating system consists of the ways that business is carried out by the leadership team and all employees in the course of daily business.

What did the Olympic Games in London teach us about team leadership and the importance of maintaining strong leadership through business coaching in order to be successful? Plenty! The Summer Olympics captivated millions around the world, as teams competed for the prized gold medals. Take a hard look at the teams and individuals who competed in your favorite events. Olympic competitors are among the top athletes in the world, yet they didn’t get to compete in the Olympics just because they were the top in their sport. Each of the tremendously talented athletes had to rely on the hard work of a strong team leadership with a common, focused goal, working together to make it to the top.