Have You Nailed Your Purpose/Passion/Cause?

As Harry Beckweth says, “People don’t lead, purposes do.”

Your company’s purpose/passion/cause (please choose one of those three words) is its reason for being. Organizations that have one and live by it are more successful and endure longer than the ones that don’t.

Yours should meet the following criteria if you’ve nailed it:

  1. It’s stated in three to seven words.
  2. It’s written in simple language.
  3. It’s big and bold.
  4. It has an “aha” effect.
  5. It comes from the heart.
  6. It involves everyone.
  7. It’s not about money.
  8. It’s bigger than a goal.

I hope yours passes the test.

Related Posts

Five Abilities You Need To Break Through the Ceiling

As a business owner, hitting the ceiling can be a frustrating experience. You might feel like growth and success seem impossible. This can be discouraging, but it’s important to remember that hitting the ceiling is a common experience for entrepreneurs. If you’ve found yourself thinking, things are good, but what’s next? The answer could be EOS®.

Read on »
EOS ONE®

ONE VISION. ONE SYSTEM. ONE TEAM.™

Begin your 30-day free trial of the simple-to-use, all-in-one software for getting more of what you want from your business.

Exclusively from the makers of EOS.

Subscribe to the EOS Blog

Subscribe to the EOS Blog:

LOGIN TO

Base Camp

LOGIN TO

Client Portal

LOGIN TO

ORGANIZATIONAL CHECKUP

Search the EOS Worldwide Blog

Skip to content