Summary
In this episode of Where There’s a Will, There’s a Way, host Will Crist sits down with Eric Hinson, CEO of Explainify. Eric founded Explainify 10 years ago and never looked back! After reading Traction: Get a Grip on Your Business, Eric attempted to DIY his way through implementing EOS at Explainify, but he ultimately decided to work with Will Crist to get the best results. Throughout the episode, Will and Eric discuss how EOS has helped Explainify, the future of video, Eric’s new company Parable, and much more!
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Shownotes
(0:23) Introducing Eric Hinson and Explainify
(4:34) How the EOS Life Has Impacted Eric
(11:42) Highlights at Explainify
(13:39) The Future of Video
(16:18) What It’s Like to Work with Explainify
(19:33) How Eric Became an Animator
(23:39) Introducing Parable
(30:12) Implementing EOS with Parable
(31:38) Closing Thoughts
Links
Quotes
“[Before EOS], I think I clearly knew what I wanted inside, but like most visionaries, it was in my head. I couldn’t simplify it. I couldn’t get it organized on one sheet, and it was a little bit of a struggle.” Eric Hinson, (3:12)
“Explainify’s running smoothly because I have an integrator [and] I have a leadership team, and I’m able to focus on [Parable] right now.” Eric Hinson, (30:06)
“[With Parable], we’re already talking EOS language. We’re already building it around that operational model. Even with just two or three people, it’s going to be built around that because it’s been so helpful and I’d like to start from the beginning rather than do it later.” Eric Hinson, (31:21)
Be a Workplace Where People Flourish
In this episode of Where There’s a Will, There’s a Way, host Will Crist sits down with Eric Hinson, CEO of Explainify. Eric founded Explainify 10 years ago and never looked back! After reading Traction: Get a Grip on Your Business, Eric attempted to DIY his way through implementing EOS at Explainify, but he ultimately decided to work with Will Crist to get the best results. Throughout the episode, Will and Eric discuss how EOS has helped Explainify, the future of video, Eric’s new company Parable, and much more!
Explainify
Explainify uses its Frustration-Free™ Video Creation Process to build high-end animated explainer videos that teach, train, and convert. In today’s rapidly-evolving digital landscape, video is more important than ever, and Explainify is helping you adapt.
While some of the brand’s videos are long-form explainer videos, Eric explained that Explainify also focuses on creating short-form, attention-grabbing content that helps brands stand out. With the rise of TikTok and other short-form video platforms, you must catch the viewer’s attention in the first seven seconds of the video, keep it for seven more seconds, and use the remaining time to convince them to check out your long-form content.
How EOS Transformed Explainify
Like many first-time entrepreneurs, Eric quickly found himself lost in the weeds of his business after launching Explainify. Even the most successful startups are usually chaotic and unstructured, and Explainify fit the bill. While the company was experiencing significant growth and monetary success, Eric and his team were enduring many of the growing pains that seem inevitable when scaling a new business.
Eric, a more-than-competent leader, knew exactly what his vision for the future was, but he struggled to implement and explain it to his team. He kept several documents with unique versions of his vision, but he lacked the simplicity that EOS provides.
“[Before EOS], I think I clearly knew what I wanted inside, but like most visionaries, it was in my head. I couldn’t simplify it. I couldn’t get it organized on one sheet, and it was a little bit of a struggle.” Eric Hinson, (3:12)
Now, Explainify is running smoothly and enjoying the growth and development that previously was accompanied by growing pains. With the help of his integrator and leadership team, Eric can lead Explainify towards a pain-free future!
“Explainify’s running smoothly because I have an integrator [and] I have a leadership team, and I’m able to focus on [Parable] right now.” Eric Hinson, (30:06)
Parable
With his newfound extra time, Eric has founded another business, Parable. Sticking with video, Parable forever immortalizes the stories of your loved ones by creating feature-length personal documentaries about the lives of the people you care about most.
While it took nearly a decade for Eric to choose EOS with Explainify, he’s already begun implementing our system at Parable.
“[With Parable], we’re already talking EOS language. We’re already building it around that operational model. Even with just two or three people, it’s going to be built around that because it’s been so helpful and I’d like to start from the beginning rather than do it later.” Eric Hinson, (31:21)
Transform Your Business Today
For more conversations like this, check out other episodes of Where There’s a Will, There’s a Way, where Will Crist talks with entrepreneurs and business leaders about the life-changing effects of the EOS model. For more information on how you can transform your business, schedule a call with Will today!
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