S3E1: Unlocking Your Visionary/Integrator™ Superpowers | Jeni Bukolt and Jessica Blackshaw

Rocket Fuel
Rocket Fuel
S3E1: Unlocking Your Visionary/Integrator™ Superpowers | Jeni Bukolt and Jessica Blackshaw
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Finding the right balance between Visionary/Integrator™ roles isn’t always straightforward. Jeni Bukolt, founder and CEO of Haven Creative, learned this firsthand when her creative ideas often felt like “throwing cake batter” at her team. With Jessica Blackshaw as the Integrator™, they turned chaos into clarity and transformed the business.

In this episode, Jeni and Jessica share their insights on implementing EOS® and cultivating core values and company culture to fuel entrepreneurial success.

Key Takeaways:

  • How to make EOS® your own.
  • The alignment strategies behind a strong V/I Duo™.
  • Why communication and team alignment are so important for growth.

Some Questions Asked:

  • How long did it take to get team buy-in for EOS®?
  • How did you build a strong foundation of trust between the two of you?
  • How do you maintain great communication and a strong company culture while building out your leadership team?

Building Success: How Visionary and Integrator™ Roles Fuel Growth

Finding the right balance between Visionary/Integrator™ roles isn’t always straightforward. Jeni Bukolt, founder and CEO of Haven Creative, learned this firsthand when her creative ideas often felt like “throwing cake batter” at her team. With Jessica Blackshaw as the Integrator™, they turned chaos into clarity and transformed the business.

In this episode, Jeni and Jessica share their insights on implementing EOS® and cultivating core values and company culture to fuel entrepreneurial success.

[01:35] “We like to say that Jeni’s the wow. She’ll go in and paint the beautiful picture, and then I’m the how. I’m the one making it happen behind the scenes.” 

The duo’s dedication to aligning their team through clear communication and shared values stands out as they work toward their ambitious goal of creating 70,000 mavens. Their real-world perspectives and experiences emphasize candid conversations, building trust, and seeking alignment to build an empowered team.

[25:50] “We’re a service organization, so our people are our greatest asset. The next level up is inviting more to our leadership team, creating that structure, and then making sure that we don’t lose anything because this culture is so great as it is.”

Leveraging the EOS Toolbox™, Jeni and Jessica have strengthened their partnership and driven their success. Their roles as Visionary and Integrator™ showcase how blending distinct skills can propel business growth.

Whether you’re looking to strengthen your company culture, implement effective communication strategies, or align your visions with tangible goals, Jeni and Jessica’s story offers valuable lessons for entrepreneurial growth.

Learn More: 

About The Rocket Fuel Podcast

Every outstanding entrepreneurial business has a common element that launched it to success. 

It has a Visionary who sees the big picture, envisions the future, and lives for challenge and risk. It also has an Integrator™, who works behind the scenes executing the business plan and doing the backbreaking work of making the Visionary’s dreams a reality. 

On their own, these two types of leaders have potential, but together they form an essential relationship that propels their business to new heights – we call that Rocket Fuel™. 

Join real and raw conversations with the world’s top entrepreneurial duos as they talk about their journey to getting more of what they want from their business. Hosted by Mark C. Winters, Visionary and co-author of Rocket Fuel. 

About Mark C. Winters

Mark C. Winters is an Expert EOS Implementer™, co-author of Rocket Fuel alongside Gino Wickman, and the Visionary of Rocket Fuel University™. Since age 28, Mark has started, bought, shut down, or sold 14 different companies. Today, he spends much of his time helping entrepreneurial leadership teams run on EOS®, and has delivered over almost 900 full-day sessions with companies around the United States. Mark’s talent for introducing the right combination of perspective and process sparks leadership teams to start moving, move faster, or begin moving in the right direction — with clarity.

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