S2E12: 30,000 Acres and Counting: Using Data-Driven Decisions to Scale | Kristjan Hebert

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We Run on EOS
S2E12: 30,000 Acres and Counting: Using Data-Driven Decisions to Scale | Kristjan Hebert
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Kristjan Hebert, Managing Partner of Hebert Grains Ventures, shares how his calculated gut instincts are helping reshape the future of agriculture.

His journey into agriculture is a fascinating blend of passion, family legacy, and a deep-rooted desire for growth. Growing up on a family farm, he initially pursued a different path; however, the pull of farming, coupled with a realization that his true addiction lay in business and numbers, led him back to the land.

[15:50] “The best entrepreneurs in the world don’t know all their numbers in crazy detail, but they know all the exact numbers they need to know to make decisions.”

From scaling up his 30,000-acre farm to investing in lithium startups, Kristjan’s approach is not just about acres and yields. It’s a holistic view of cultivating a lasting legacy, solving puzzles, and creating sustainable solutions for the industry.

[09:45] “As a small business in agriculture, I’ll leave a legacy if I leave my land, financial statements, industry, team, and community in a better state. This way, everyone can share a bigger piece of the pie.”

Throughout the conversation, Kristjan shares his unique approach to business and management, drawing parallels to coaching a sports team and emphasizing the importance of nurturing a growth mentality.

His story is a testament to unwavering determination, innovative thinking, and a commitment to driving sustainable change within the agricultural landscape.

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